PNG vs SVG: Which QR Code Format Should You Download?

When you download a QR code you usually choose between PNG and SVG. Both are fine, but they behave differently when you resize them. Here is a simple guide.

What is PNG?

PNG is a raster image made of pixels. It looks sharp at the size it was created, and it works everywhere: websites, documents, chats and social media. If you enlarge it too much, the edges can look blurry.

What is SVG?

SVG is a vector format. It stores the shapes of the code as instructions instead of pixels, so it stays perfectly sharp at any size, from a business card to a billboard. It is the preferred format for professional printing.

Which one should you choose?

  • Websites, chats, slides and Word documents: PNG.
  • Printed flyers, posters, stickers and packaging: SVG.
  • Handing the file to a designer or printer: SVG.
  • Quick sharing on a phone: PNG.

Picking the PNG size

QRIQO lets you choose 256, 512, 768 or 1024 pixels. For print, choose the larger sizes. As a rough guide, a PNG should be at least 300 pixels per inch at the printed size, so a 3 cm code needs about 360 pixels or more.

Tips for both formats

  • Keep the white margin around the code.
  • Do not stretch the image unevenly. The code must stay square.
  • Do not apply filters or effects that change the contrast.
  • Test-scan the final printed result.

You can download both formats from the QRIQO QR code generator, so keep a copy of each.

How to Use QR Codes on Business Cards and Flyers

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