PNG vs SVG: Which QR Code Format Should You Download?
When you download a QR code you usually choose between PNG and SVG. Both are fine, but they behave differently when you resize them. Here is a simple guide.
What is PNG?
PNG is a raster image made of pixels. It looks sharp at the size it was created, and it works everywhere: websites, documents, chats and social media. If you enlarge it too much, the edges can look blurry.
What is SVG?
SVG is a vector format. It stores the shapes of the code as instructions instead of pixels, so it stays perfectly sharp at any size, from a business card to a billboard. It is the preferred format for professional printing.
Which one should you choose?
- Websites, chats, slides and Word documents: PNG.
- Printed flyers, posters, stickers and packaging: SVG.
- Handing the file to a designer or printer: SVG.
- Quick sharing on a phone: PNG.
Picking the PNG size
QRIQO lets you choose 256, 512, 768 or 1024 pixels. For print, choose the larger sizes. As a rough guide, a PNG should be at least 300 pixels per inch at the printed size, so a 3 cm code needs about 360 pixels or more.
Tips for both formats
- Keep the white margin around the code.
- Do not stretch the image unevenly. The code must stay square.
- Do not apply filters or effects that change the contrast.
- Test-scan the final printed result.
You can download both formats from the QRIQO QR code generator, so keep a copy of each.